The study of direct selling management strategies and consumer behaviour an example of the companies in India

Abstract

The management strategy of Direct Selling is quite different than that of business administration of general enterprise; it is an industry that is highly mobile and emphasizes on interpersonal relationship; no matter it is Direct Selling or Marketing, although they can save the company a lot of cost, yet they are accompanied with uncertain risk. Being affected by the rat’s club due to the misuse of Direct Selling, government has to put control on Direct Selling; currently, most people still do not know too much about Direct Selling and they worry that they might become a victim of pyramid fraud if they are not very careful, which in turn makes the spreading of Direct Selling more difficult.