A study of Effective modern marketing methods & their impact on consumer

  • Jitendra Kumar Singh
  • Amit Gupta

Abstract

Marketing, more than any other business function, deals with customer. It revolves around the customer. Building relationship based on customer value and satisfaction is at the very heart of modern marketing. The pricing strategies adopted the promotional tools selected; the design, shape and size of the product and the place of sales etc. are all decided after finding out the lifestyle, culture, buying habits and media consumption habits etc of all customers
How to Cite
Jitendra Kumar Singh, & Amit Gupta. (1). A study of Effective modern marketing methods & their impact on consumer. Academic Social Research:(P),(E) ISSN: 2456-2645, Impact Factor: 6.209 Peer-Reviewed, International Refereed Journal, 10(2). Retrieved from http://asr.academicsocialresearch.co.in/index.php/ASR/article/view/842